This design, inspired by a fair isle christmas jumper, was chosen to represent Tennent's during the festive period. It was very well received in the on-trade by bar owners and customers, with quite a few going 'missing' from pubs during this time...

In addition to the glass, the design was applied T-shirts and other merchandise to send to influencers and bar staff to provide extra visibility for the brand. It also featured heavily on social media throughout December.