Creating an authentic Italian experience for Menabrea at the Edinburgh Festival by teaming up with long established restaurant, Contini.

The task was to build a relaxed, outdoor terrace pop-up bar experience on George Street. This gave us a way to attract festival-goers with the sight of crisp, cold Italian beer and the aromas of freshly-cooked Italian street food. 

It was important to not be too elaborate or extravagant. Our goal was to make visitors feel like they’d been transported into a little terrace cafe in Milan. The pop-up bar was designed from initial scamps and mood boards to final build. When it was completed at the end of July, the branding and elegant design successfully created an authentic, rustic Terrazze setting in the heart of the city. We also commissioned a large mural based on a vintage Menabrea print, which was illustrated along the back of the bar to lure visitors in from the other side.

The overall brief, to up brand visibility, was a success, with over 2200 units of Menabrea served throughout the duration of the festival and plenty of new customer awareness.