Heinz sauces aren't just for summer BBQs. This campaign was designed to give these products visibility over the winter months too.

I was involved in the art direction of this campaign, which pairs Heinz sauce recipes with the bottles themselves dressed in cute winter clothing! I travelled to London to co-ordinate the photoshoot along with a food stylist to show off the recipe suggestions at the bottom of the ads.

This campaign was adapted for press advertising, supermarket point of sale and digital content.

The Heinz Winter Wonders campaign was then translated for different markets all across Europe, which meant a lot more different food and sauce combinations had to be created.