We were tasked with developing the new Huggies DryNites web hub. It was devised to deliver medically-grounded advice on bedwetting alongside supportive product information.

This fully responsive site was designed with a really clean, calm and authoritative look and feel, aimed at both children and parents. 

UX was very important in this project, so to help visitors personalise their experience, we have allowed them to prioritise and filter content by user profile and child’s age. This makes the site completely relevant for all customers as DryNites caters for children across such a large age range, from 3 to 15 years old.

In addition we created a ‘Nite Mode’ to cater for a peak in search traffic in the middle of the night. This means the site is displayed with dimmed lighting and updated content when parents visit desperately seeking advice at this time.