Ryanair are Europe’s biggest airline - and they’re much more than just low fares. So their first brand TV ad in almost a decade really needed to take off!

We worked with Ryanair to create a TV campaign that makes sure people feel excited to include the airline in their 2023 travel plans.

As well as the great prices, customers need to be reassured that they’re flying with Europe's largest and most reliable airline, on a state of the art aircraft crewed by friendly Ryanair people who care about getting you there on time and in great spirits. We also wanted to really capture the end destination, and the ultimate joy of family holidays in the sun.

I flew out to Malta in November and worked alongside Irish production company Rubberduck, to shoot the lovely crew and family in multiple locations throughout the week.

The ad is now running across several European markets leading up to the summer season.