A cool new Edinburgh barbershop posed a great opportunity to do some lovely branding work.

Fine Fellas provide a relaxed, old-school service within an industrial, retro interior. To go with this theme, I designed a full wordmark logo and style for the brand.

I also created a secondary, simplified logo using the initials, hair scissors and negative space. The ‘FF’ icon has become a highly recognisable symbol for the brand and a really flexible brand asset - perfect for use on clothing and other branded products.

The branding is applied to signage across all their Scottish salons as well as marketing materials such as business and loyalty cards, social media and merchandise.